How winning ads tap into psychology instead of outdated formulas.
How brands are ditching old ad formulas and winning with content-first creative.
Big brands have the budget. Carpe has the strategy. Here’s what you can learn from it.
A risky move? Maybe. A genius marketing play? Definitely. Here’s what made this ad go viral.
The exact framework we use to test hundreds of ads every month.
A deep dive into how this ad uses curiosity, trust, and value to win over skeptics.
3 essential elements of every winning UGC creative.
The clever persuasion tactics that make simple interviews so addictive.
How a simple compliment turns into a perfect product recommendation.
Why making the problem feel bigger makes the solution impossible to ignore.
A real-world example of turning a “boring” product into a must-have.
How a funny, unscripted office interview became the winning ad concept and how you can recreate it for your brand.
