The Office Interview Ad You Need to Copy

One of the most effective ad styles right now is funny, authentic, and doesn’t feel like an ad at all.

That’s why I love this creative concept of an interviewer casually chatting with people at the office. It’s unscripted, relatable, and genuinely entertaining.

If you’re looking for a winning ad idea to replicate for your brand, this is it. Let’s break down why it works and how you can create your own version.

Watch the ad here: The Office Interview Ad You Need to Copy

"What deodorant do you wear?”

This hook is brilliant because it feels completely natural.

The interviewer casually asking people at the office about their deodorant instantly makes it relatable. It doesn’t scream “ad” and it feels like a fun, spontaneous moment you’d want to watch.

Here’s why this approach works:

• It feels real. Viewers can tell it’s unscripted, which builds trust.

• It doesn’t look like an ad. People are bombarded with polished ads every day. Something raw and authentic like this stands out and keeps them watching.

What you can do today:

• Shoot in a casual setting. Use environments like an office or a coffee shop to make your ad feel organic and relatable.

• Ask simple, everyday questions. Focus on something your audience is familiar with, like “What’s your favorite product for [X]?”

• Keep it natural. Don’t overthink or over-rehearse. Let the reactions and conversations flow naturally.

This kind of authenticity is what hooks viewers and makes them think: “I’ve got to see where this is going.”

"Does the sweat ever break through for you?”

This line calls out the exact problem Carpe solves: sweat breaking through traditional deodorants.

It makes the viewer think: “Yeah, that’s me!”

Here’s why it works: it doesn’t just describe the problem. It feels like the problem. And when people see their problem reflected back at them, they’re hooked.

How you can apply this:

• If your product solves a common pain point, call it out directly in your video. Better yet, show someone struggling with the issue.

• Keep it simple. Use words your audience uses every day. No fancy language, just say it like they would.

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

"Can I smell your armpit?”

This moment is wild, unexpected, and impossible to ignore. It grabs attention and holds it because, honestly, who wouldn’t watch to see what happens next?

Here’s the secret: attention is currency. Once you have it, you can do anything.

Whether it’s humor, shock, or curiosity, find a way to include something that makes people go: “Wait, what?”

Remember to stay true to your brand. Bold moves work, but only if they match your tone and audience. Don’t force it.

"Which of these smells the best?”

This part makes the product tangible. You can almost smell it through the screen because the reactions are real.

Plus, it sneaks in social proof: people love the product, and you can see it in their faces.

Want to try this? Here’s how:

• Use real reactions. Get someone to try your product on camera and capture their honest response.

• Play up the sensory experience. Whether it’s smell, taste, or feel, make your audience imagine themselves experiencing your product.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.