The Power of Well-Placed Questions

The ad I’m breaking down today doesn’t push a product in your face. Instead, it feels like a casual conversation. It naturally leads to the perfect product recommendation.

This creative pulls you in and keeps you engaged and by the end, the product feels like a natural solution rather than a forced sale.

Watch the ad here: The Power of Well-Placed Questions

“Excuse me, your skin is beautiful.”

Most people are used to compliments on their outfits or hair, but their skin? That’s unexpected.

This isn’t just another “You look great today” comment. It’s personal, surprising, and completely genuine.

You can see it in her reaction, her face lights up. She wasn’t expecting it, but she loved hearing it. And that’s what makes this moment feel so real.

This easy choice of words draws viewers in because it doesn’t feel forced or rehearsed. It feels like a natural, everyday interaction.

“Do you mind sharing what foundation you use?”

This question does two powerful things at once:

1. Naturally introduces the product without feeling forced

2. Creates instant social proof by showing a real person’s experience

The way she asked casually, effortlessly, and pressure-free, makes it feel like a genuine conversation, not a scripted sales pitch.

If you saw someone with glowing skin, you’d probably ask them what they’re using too. That’s what makes this moment so relatable.

It doesn’t feel like a forced testimonial. It’s just her genuinely sharing what works for her, making it far more believable and persuasive.

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“I'm 63. It’s very moisturizing on my skin.”

Asking someone’s age might seem bold, but it’s actually a smart choice.

This phrase instantly tells you who the product is for.

If you’re over 50 and struggling with dry skin, this information makes you pay attention. It’s no longer just a foundation ad, it’s a great product for you.

“I don’t need to use a moisturizer or a primer.”

This line might seem simple, but it tackles a huge pain point for women over 50 with dry skin.

Most women over 50 with dry skin know the struggle, foundation can look patchy and settle into fine lines. That’s why they usually prep their skin with primer and moisturizer before applying makeup.

This information is essential because it shows how the foundation simplifies their daily routine, making them more likely to buy your product.

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