The Secret Behind “Unscripted” Interviews

There are many good ads out there, but every now and then, I come across one that truly stands out.

This ad is simple, engaging, and packed with psychological triggers that make people want to buy the product.

From hooking viewers in the first three seconds to tapping into curiosity and social proof, this ad does many things right.

Watch the ad here: The Secret Behind “Unscripted” Interviews

“You know someone stopped me at work and asked me what perfume I was wearing?”

Everyone wants to smell amazing, and everyone wishes their perfume lasted long enough to get noticed.

Most people struggle to find a long-lasting perfume, it’s a common frustration.

By starting with this type of question, viewers are immediately hooked and want to hear the answer.

Make your audience feel like they’re overhearing a real conversation.

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“What's so special about it?”

This question makes the conversation feel authentic because the interviewer sounds unsure about the product.

Instead of blindly praising it, she questions its value, just like a real customer would.

This adds credibility because the ad acknowledges skepticism instead of ignoring it.

When the product’s benefits are revealed afterward, they feel more genuine and convincing rather than forced.

“Oh my gosh, that is so good. Can I keep this?”

This moment captures a real-time reaction, making the product’s appeal feel instant and undeniable.

The fact that she instantly asks to keep it signals genuine excitement and impulse desire.

Ending with a strong, high-energy moment keeps viewers excited and more likely to take action.

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