How Carpe’s Ad Outsmarts Big Brands And Wins

Ever wonder why some ads instantly grab your attention while others make you scroll right past?

The best ads don’t just sell a product, they pull you in, make you feel something, and leave you convinced you need what they’re offering.

Today, I’m breaking down one ad that does this flawlessly, and I’ll show you exactly why it works.

Watch the ad here: How Carpe’s Ad Outsmarts Big Brands And Wins

“I'm Kasper. 10 years ago, I co-founded Carpe, and in that time, I think we've made the best deodorant in the world.”

The ad opens in a real store, next to the antiperspirant section, instantly making it feel like their product belongs in stores.

Kasper introduces himself as the co-founder, adding a personal touch.

Filming in a real-world location where customers expect to find your product, the message feels personal.

Additionally, when you start with a bold, confident claim, it immediately grabs the viewer's attention.

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“In fact, I'm confident that you'll like it better than these.”

This is a great phrase because it disrupts expectations and makes the viewer curious.

Kasper rapidly cycles through different deodorant brands, repeating "than these" over and over, keeping the pace snappy, visually engaging, and adding an element of playfulness.

It also subtly positions Carpe as superior to big-name competitors without directly calling them out, making the comparison feel natural rather than aggressive.

Use fast cuts and repetition to keep the energy high, compare your product to competitors in a fun, visual way, and use pattern interrupts (like unexpected repetition) to keep viewers engaged.

“That's because Carpe stops odor and sweat. It's an amazing feeling cream, and it smells like a billionaire.”

This works because it highlights key benefits in simple, emotional language that’s easy to remember.

A great ad makes people feel the benefits, not just hear them:

• “Stops odor and sweat” delivers clear, practical value

• “Amazing feeling cream” uses sensory description to make people imagine the texture

• “Smells like a billionaire” adds an unexpected, playful twist

This combination makes the product feel both functional and desirable.

List your product’s biggest benefits in simple, clear language, use sensory words (soft, smooth, refreshing) to make people feel the experience, and add a fun, unexpected twist to make it memorable.

Make your benefits tangible so people don’t just hear them, they feel them.

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