How This Ad Turned an Everyday Problem Into a Life Crisis

One of the most effective ways to make a product feel essential is to take a common problem and push it just far enough to feel dramatic, but still real.

This creative grabbed my attention instantly, pulled me into the story, and made me forget I was being sold.

It is working because it’s messy, raw, and ridiculously relatable.

Watch the ad here: How This Ad Turned an Everyday Problem Into a Life Crisis

"So now I am not pregnant, I am just the bloating queen.”

Instead of a fancy product shot, it opens with a couple of pictures of the creator. Followed by her laughing at herself and making fun of how bloated she looks.

This works because it’s instantly relatable. Pictures are real, raw, and unfiltered. People are drawn to self-deprecating humor.

It doesn’t feel like a sales pitch but more like a friend oversharing, which makes the ad feel natural and engaging.

“Whenever I had a plan to go out after dinner I wouldn't go because of how uncomfortable and yucky I was feeling.”

This line works because it leans into exaggeration, which is why it’s so effective.

It takes a common issue (bloating) and pushes it to the extreme, making the solution (Arrae Bloat) feel even more powerful.

Exaggeration makes emotions stronger. Instead of just saying “Bloating is annoying” it turns it into a life-ruining frustration. Even though it’s dramatic, it’s still relatable.

When the product solves the problem, it feels like a game-changer.

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

“I’ve seen everyone and their mother talk about Arrae Bloat, but I told myself I wasn’t giving in to the influence.”

This is where she mirrors the audience’s inner thoughts.

Acknowledging the hype around the product, admitting she didn’t want to believe it. She becomes a skeptical customer so the audience doesn’t have to.

It is so effective because it answers the audience’s biggest objection before they even say it.

Call out the hype if your product has it and address objections before the audience does. Make it feel like an honest review, not a brand pitch.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.