Two different styles of ads for men's shirts. Which one converts better?
This ad backs up its bold claim in the most extreme way possible.
The “So What?” test is the best way to stop people from scrolling.
How two brands sell the same product in completely different ways.
Make your ads feel real with stories people can see and believe.
Turn a single top-performing ad into multiple winners.
Three different approaches, one goal. These ads capture the attention of every generation instantly.
How winning ads tap into psychology instead of outdated formulas.
How brands are ditching old ad formulas and winning with content-first creative.
Big brands have the budget. Carpe has the strategy. Here’s what you can learn from it.
A risky move? Maybe. A genius marketing play? Definitely. Here’s what made this ad go viral.
The exact framework we use to test hundreds of ads every month.