Ridge Wallet Loves Crazy AI Videos

This ad starts with a gunshot, instantly grabbing attention. But what makes it brilliant isn’t just the shock factor.

Ridge doubles down on their messaging by showing the bullet lodged in their wallet.

And the best part? Read till the end.

Watch the ad here: Ridge Wallet Loves Crazy AI Videos

“With a wallet this durable, you'll never want anything else.”

Most people expect wallets to wear out over time. But a wallet so durable that you’d never need another? That’s unexpected.

The viewer is hooked. They want to see what makes this wallet so special.

The gunshot is a great opening that challenges expectations and forces the audience to keep watching.

It’s unexpected and it immediately proves the durability of their product.

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“It locks RFID, it goes in my front pocket instead of my back pocket, holds up to 12 cards, and has a lifetime warranty.”

Most ads overload you with features that feel random. But this stacks benefits in a way that makes perfect sense.

Each point solves a common frustration people have with wallets.

• RFID blocking protects your cards from digital theft

• The front pocket fit eliminates bulky uncomfortable back-pocket wallets

• And the 12-card capacity gives you plenty of space without feeling oversized

Add a lifetime warranty, and you’ve got a wallet you buy once and use forever.

These listed features are a rapid-fire set of reasons why this wallet is the best option for you.

Each phrase is short, punchy, and effortless for the viewer to process.

“The Damascus Steel caught the bullet!”

What makes this moment powerful is that it closes the loop. It brings the shotgun test full circle.

They didn’t just start the ad with a gunshot for shock value and forget about it.

Instead, they prove their durability claim by zooming in on the bullet lodged in the Damascus Steel.

The audience now has visual proof that Ridge wallets aren’t just tough. They’re built to survive the extreme.

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And the best part?

I’m 99% certain this ad uses an AI voiceover.

They repurpose the content they filmed in-house and with other UGC creators, add an AI voiceover with a unique angle, and launch a new ad within 60 minutes.

We love this approach at 10X ROAS and most clients are seeing better overall ad performance with the combination of:

1. Filming new content with UGC creators

2. Repurposing their content with AI voiceovers and AI avatars targeting different angles, customer personas, and messaging

I’m happy to share more about our creative process if this would be helpful to you.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.