Comparing 3 Winning Ads. Which Is Better?

Kitsch uses a fun generational spin, Kosas taps into the color theory trend, and First Day makes people rethink their daily fatigue.

Each of these ads nails a specific strategy that makes it impossible to ignore.

Kitsch Nailed Generational Storytelling

Watch the ad here: Kitsch Nailed Generational Storytelling

This ad grabs attention right away with a fun generational twist.

It quickly introduces a common problem (struggling with hair styling) and presents the Kitsch curler as an easy fix for older women.

By showing that even grandma can use it, the ad removes doubts about difficulty.

Use unexpected characters to make your ad stand out, highlight a relatable struggle your product solves, and include real-life reactions to build trust.

Kosas Taps Into the Color Theory Trend

Watch the ad here: Kosas Taps Into the Color Theory Trend

This ad jumps on the trending topic of color theory to show how Kosas’ corrector works like an under-eye filler.

The ad explains why the product works (pink cancels out blue/green tones), making it feel both educational and convincing.

Layering the concealer builds excitement as the transformation unfolds in real time.

Tap into trending beauty concepts, use clear visual demonstrations, and make the transformation quick and obvious.

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First Day Make People Rethink Everything

Watch the ad here: First Day Makes People Rethink Everything

This ad uses a powerful question-based secondary hook: “Do you feel drained no matter how much sleep you get?”

Each follow-up question (about caffeine dependence and exhaustion) makes the viewer self-diagnose their issue, creating an emotional connection.

Questioning common beliefs makes people rethink what they know, creating interest before introducing First Day vitamins as the smarter, science-backed choice.

Start your ad with a question that makes viewers recognize their problem. It grabs attention and makes them feel seen.

Challenge a common belief or misconception in your industry to create curiosity and build trust.

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