Get More Sales From Your Best Ads

Finding a true winning ad on Meta isn’t easy. So when you do, you need to squeeze every juice out of that lemon.

I’ll show you exactly how we improved winners to unlock more scale and profitability.

1. Get your winning ads reshot by different creators

We all resonate with different people.

So one of the easiest and most effective updates is to take the same winning script and reshoot it with a different creator. Someone from another demographic, age group, gender, or background.

For example, we had a winning ad, featuring a female creator. Instead of reinventing the wheel, we simply had the ad reshot by a male creator from their perspective.

Same script, and the same setting, just a different face.

By tweaking the visuals in the first few seconds of the ad, we shifted the targeting and unlocked new segments without changing the core message.

2. Boost performance with bold headline bars

Ever noticed how some posts in your feed have bold headline bars at the top?

These bars aren’t just for aesthetics, they let you test different messaging fast and at scale.

We had a “Three reasons why” ad that crushed it.

To maximize performance, we added headline bars with different messaging.

So if you have a top-performing ad, take your best headlines from static ads or landing pages and use them in your best video ads. It’s an easy win.

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

3. Turn single-creator ads into mashups

This is, hands down, the best method and it has repeatedly turned good ads into evergreen top performers.

Instead of running a single creator ad, we mash up multiple creators into one video.

If someone sees an ad featuring a skinny female taking supplements, a bigger guy in the audience might wonder if they are for him too. Show both in the same ad.

The new mashup ad completely swallowed the original, becoming the top-performing ad in the account.

How to improve ads

You don’t need to guess what to update, your data will tell you.

Here’s what we look at:

• Hook Rate - How many people watch at least 3 seconds?

• Hold Rate - How many make it to 15 seconds?

• View Through - Where are people dropping off?

Look at where people lose interest and hypothesize why.

Is it because the next clip isn’t engaging? Did the hook bring in broad attention but fail to transition into the product?

Winning ads don’t last forever.

But by iterating smartly, you can extend their lifespan, increase scale, and maximize ROAS, without constantly needing to reinvent the wheel.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.