Weight Loss Before & After Done Right

The best ads don’t just promise results but they show the journey.

Whether it’s a small, achievable challenge or a deeper transformation over time, people need to see real progress to believe it.

Clear milestones, social proof, and visual proof make the change feel tangible.

Let’s dive into what makes this approach so effective.

Pure Barre’s "First 10 Challenge”

Watch the ad here: Pure Barre’s "First 10 Challenge”

Starting something new can feel overwhelming, but breaking it into a simple challenge, like a 10 class goal, makes it way easier to stick with.

Instead of feeling lost, beginners get a clear path to follow, making success feel doable.

To apply this in your ads, turn your product into a challenge.

Use lines like “Try for 7 days” or “See results in 10 uses” to make it feel easy. Along the way, show small wins to keep motivation high.

Highlight real progress, whether it’s better posture, more flexibility, or increased strength.

Struggle, progress, and transformation make it easy for others to picture themselves doing the same.

The more people see themselves in the story, the more likely they are to take action.

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

Solidcore’s Long-Term Transformation

Watch the ad here: Solidcore’s Long-Term Transformation

Unlike the quick challenge mentioned earlier, this approach focuses on a long-term identity shift.

It’s not just about getting stronger but about becoming a new version of yourself. Present your product as a lifestyle change, not just a quick fix.

The timestamped proof of progress makes the change feel real, showing exactly when and how it happened.

To implement this, add date stamps to before and after visuals or show real user progress in a series of short clips.

To add even more credibility, tap into social proof and FOMO. You can recreate this by referencing trends, movements, or widely recognized elements of your niche.

To make your ads resonate on this deeper level, highlight personal breakthroughs, not just physical changes.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.