Winning Concepts for Health & Beauty Brands

One ad flips a common belief on its head. The other literally uses a science experiment to prove why it works.

Both are absolute masterclasses in creativity…

Lume Whole-Body Deodorant

Watch the ad here: Lume Whole-Body Deodorant

While a shower just washes off dirt and sweat, they say Lume has a key ingredient that stops odor-causing bacteria right at the source.

Why does it work?

Many people assume odor comes from poor hygiene, but the ad flips this. This makes people realize they have the problem even if they didn’t think they did.

Takeaway for your ads:

• Open your ad with a misconception, myth, or common objection about your product

• Show that your product solves multiple problems, not just one

• Explain your product’s unique feature in 1-2 easy sentences

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

Carpe Antiperspirant Lotion

Watch the ad here: Carpe Antiperspirant Lotion

While most deodorants just mask odor with fragrance, Carpe says they stop sweat, preventing odor-causing bacteria from growing in the first place.

Why does it work?

1️⃣ Strong hook that grabs attention with real proof

Instead of making a vague claim, it immediately shows scientific proof in a way that feels organic and believable. Plus, the visual of the Petri dish comparison is an instant credibility boost.

2️⃣ Builds trust with social proof and guarantees

The ad reinforces credibility with 35,000+ 5 star reviews, dermatologist testing, and a 100% money-back guarantee.

These trust signals reduce hesitation and make it easier for viewers to try it.

Takeaways for your ads:

• Find a hard proof visual, something undeniable that makes your claim impossible to ignore

• Reframe the problem and educate your audience on why their current solution isn’t fixing the real issue

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.