Ads that are not performing well make these mistakes.
An exact system we use to measure our optimized ads' performance and improve our ad performance over time.
The beauty of selling across countries is that some will have a $9 CPA and 5.29 ROAS, while others...
Tips to keep your projects on schedule even when creators go rogue.
Our process of creating winning ads and scaling brands to 7 and 8 figures.
The best creators you’ll ever work with do not call themselves UGC creators.
Why the absence of a creative strategy is hurting your UGC videos more than you think.
Keep your audience watching your ad even with a small budget.
You will end up loving your competitors after they help you generate thousands of sales.
Once you launch new ad creative on Meta or TikTok, how long should you wait before measuring their success or failure?
Without a proper Creator Handbook, you can't expect creators to film quality content.
I had a conversation with one of the biggest Meta advertisers in Europe. They asked why we script our UGC videos.
