Our Winning Ad Hits 3.1M Views, 50K Shares, and 2K+ Sales

Happy Thursday!

Jakub with 10X ROAS here. I returned from vacation to several client wins and some production challenges.

Today, I want to share our process and thinking behind creating a winning ad for a dog brand, that also went viral on Instagram Reels with 3.1 million views, 74,200 likes and 50,500 shares.

I want you to learn from our process, implement it for your brand and create new winning ads that will help you scale to 7 and 8 figures.

What you will learn today:

• The reality behind creating hundreds of winning ads

• A quick market research and how to use the learnings for creative strategy

• How to source and manage creators when filming

• Scripting and editing ads for a specific audience

• Why you should repurpose your UGC ads on organic social media

• Bonus for those who made it to the end

And much more…

Bonus For You

If you run an e-commerce business and spend at least $5,000 a month on ads, we will write 3 creative concepts for your brand completely free.

We want to show you our creative process and why our clients love it.

Simply fill out this form and we will send you 3 concepts tailored to your brand.

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Creating Winning Ads

Over the last 3 years of creating tens of thousands of ads for over 80 brands, I’ve learned that most winning ads come from optimizations and heavy testing.

I’m yet to see someone create a winning ad after winning ad from scratch without a clear process behind it.

Let’s take a look at our process:

Market Research

When we onboard a new brand, we always start with a deep dive into customer reviews, comments on social media, and forums to learn about our audience.

Here's what we are looking for:

• What common problems, questions, or skepticism did they have?

• Were there common questions or problems that our creatives could answer?

This information would be used in concepts and scripts so that the ads we produce would resonate with the target audience.

Creative Strategy

After we have learnings from the market research, we build a creative strategy tailored to each brand.

This would be the formula for how their creatives will be scripted, filmed, and edited - with performance in mind.

We analyze what's working for other brands and how we can tailor the winning elements for our audience:

• The ad framework that will resonate

• The visual elements that will catch the attention

• The editing style they will enjoy watching

Creator Selection

Now, let’s talk about our exact process when working with this dog brand.

They had a niche audience: 45+ year-old women with aging dogs.

Finding talented creators who represented their audience was challenging for our client.

We sourced several creators with senior dogs who experienced traction issues within a few weeks. We shared our process for sourcing creators in our previous newsletters.

We knew we wanted to use creators who not only represent the audience but also experience the same problems themselves.

Creator Management

While our creators' dogs did have slipping issues, it would be a challenge recreating these slips on camera.

We created a filming handbook to prepare our creators for filming and to reduce the need for reshoots.

We also helped creators during filming to ensure the products were correctly used by the dogs.

Scripting & Editing

We analyzed our audience and learned that most of our customer base (age 45 and above) responds better to slower videos rather than highly edited, fast-paced ones.

The audience also sought more educational value and had a longer attention span than a younger audience.

Our creatives reflected this by being more educationally jam-packed and, as a result, being lengthier.

This was the total opposite of the creatives we create for brands with younger demographics.

Our team made sure that the creatives we produced were speaking the language of 45-year-old dog owners.

Results

We created a couple of winning ads for this dog brand, of which some have been running for over a year now.

We reposted one of the winning ads on Instagram Reels and it was their first viral video with over:

• 3.1 million views

• 74,200 likes

• 50,500 shares

Unless you’re creating specific content for TikTok, Instagram Reels and YouTube Shorts, I recommend you repost your UGC ads to these platforms as well.

We do this for our internal brands and have gained hundreds of thousands of views completely free. All it takes is a few minutes a day to post videos to these platforms.

Bonus

If you’ve made it here, you deserve to see our winning ad that has done these amazing numbers. Watch the winning ad here.

We'd love to replicate the same success for your brand and help you scale with our performance ad creative.

We will write 3 creative concepts tailored to your brand completely free to show you our process.

Just fill out this form.

Get Our Free Guide: Build A Solid Creative Strategy For Your Brand

We've put together this training to teach you how to create a high-performing creative strategy for your brand.

This is the same process we use to build creative strategies for hundreds of brands, which has resulted in top-performing UGC ads for our clients across various industries.

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How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.