Creative Ad Lab

Creative Ad Lab

Supercharge your ad performance with creative breakdowns, expert tips, and viral trends from a leading creative agency

Archive

The Psychology Behind Winning Ads

The Psychology Behind Winning Ads

How winning ads tap into psychology instead of outdated formulas.

Creative Ad Lab
Creative Ad Lab
Why $1M Ads Break The Rules (And What Actually Works)

Why $1M Ads Break The Rules (And What Actually Works)

How brands are ditching old ad formulas and winning with content-first creative.

Creative Ad Lab
Creative Ad Lab
How Carpe’s Ad Outsmarts Big Brands And Wins

How Carpe’s Ad Outsmarts Big Brands And Wins

Big brands have the budget. Carpe has the strategy. Here’s what you can learn from it.

Creative Ad Lab
Creative Ad Lab
How One ‘Naked’ Illusion Turned Into a Winning Ad

How One ‘Naked’ Illusion Turned Into a Winning Ad

A risky move? Maybe. A genius marketing play? Definitely. Here’s what made this ad go viral.

Creative Ad Lab
Creative Ad Lab
How to Setup Creative Tests in Meta Ads

How to Setup Creative Tests in Meta Ads

The exact framework we use to test hundreds of ads every month.

Creative Ad Lab
Creative Ad Lab
How This Ad Turns Doubters Into Customers

How This Ad Turns Doubters Into Customers

A deep dive into how this ad uses curiosity, trust, and value to win over skeptics.

Creative Ad Lab
Creative Ad Lab
The Winning UGC Ad Formula

The Winning UGC Ad Formula

3 essential elements of every winning UGC creative.

Creative Ad Lab
Creative Ad Lab
The Secret Behind “Unscripted” Interviews

The Secret Behind “Unscripted” Interviews

The clever persuasion tactics that make simple interviews so addictive.

Creative Ad Lab
Creative Ad Lab
The Power of Well-Placed Questions

The Power of Well-Placed Questions

How a simple compliment turns into a perfect product recommendation.

Creative Ad Lab
Creative Ad Lab
How This Ad Turned an Everyday Problem Into a Life Crisis

How This Ad Turned an Everyday Problem Into a Life Crisis

Why making the problem feel bigger makes the solution impossible to ignore.

Creative Ad Lab
Creative Ad Lab
How to Sell a Product People Don’t Know They Need

How to Sell a Product People Don’t Know They Need

A real-world example of turning a “boring” product into a must-have.

Creative Ad Lab
Creative Ad Lab
The Office Interview Ad You Need to Copy

The Office Interview Ad You Need to Copy

How a funny, unscripted office interview became the winning ad concept and how you can recreate it for your brand.

Creative Ad Lab
Creative Ad Lab
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