Creative Ad Lab

Creative Ad Lab

Maximize the Meta and TikTok ad performance of your direct-to-consumer brand with expert tips, trends, and case studies from the arena.

Archive

5 Ad Mistakes That Cost Us Big

5 Ad Mistakes That Cost Us Big

Avoid these common pitfalls to save time and money on your next ads.

Creative Ad Lab
Creative Ad Lab
The Question That Sold Thousands of IPL Devices

The Question That Sold Thousands of IPL Devices

Why starting with doubt is the smartest way to sell.

Creative Ad Lab
Creative Ad Lab
What Ads Are Working on Meta Right Now

What Ads Are Working on Meta Right Now

A breakdown of what works, why, and how you can use the same approach.

Creative Ad Lab
Creative Ad Lab
Should You Lower Your Prices?

Should You Lower Your Prices?

Lowering your prices sounds like a quick way to get more people to buy your product, right? But hold on...

Creative Ad Lab
Creative Ad Lab
Authenticity Always Wins in Advertising

Authenticity Always Wins in Advertising

Breaking down an ad that speaks to the heart and converts like crazy.

Creative Ad Lab
Creative Ad Lab
What We Learned From BFCM

What We Learned From BFCM

We tried a few different ideas this year, and here’s what worked (and what didn’t).

Creative Ad Lab
Creative Ad Lab
How Carpe Scales With AI Voiceovers

How Carpe Scales With AI Voiceovers

See how they leverage AI voiceovers to optimize efficiency and performance.

Creative Ad Lab
Creative Ad Lab
What I Learned After 1 Year of Using [Your Product]

What I Learned After 1 Year of Using [Your Product]

How this storytelling ad turns cookware into a must-have investment.

Creative Ad Lab
Creative Ad Lab
Why This Swimsuit Is Selling Out Faster Than Ever

Why This Swimsuit Is Selling Out Faster Than Ever

What makes this swimsuit ad so effective and how you can replicate it.

Creative Ad Lab
Creative Ad Lab
Cracking the Code of Weight Loss Ads

Cracking the Code of Weight Loss Ads

A closer look at storytelling and strategy behind weight loss ads.

Creative Ad Lab
Creative Ad Lab
A Super Effective Dog Ad (And What You Can Learn From It)

A Super Effective Dog Ad (And What You Can Learn From It)

Even if you’re not in the pet business, these tricks can help any brand improve ad performance.

Creative Ad Lab
Creative Ad Lab
What Makes This Storytelling Ad So Effective

What Makes This Storytelling Ad So Effective

Learn the storytelling tactics that build trust, resonate with viewers, and keep them engaged until the end.

Creative Ad Lab
Creative Ad Lab
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