Winning Health Expert Ad

Happy Tuesday!

We’re taking a close look at a standout ad from the health and wellness space that truly nails it when it comes to engaging its audience.

If you’re looking for inspiration on how to craft an ad that not only grabs attention but also resonates deeply with viewers, this is it.

Let’s break down why this ad works so well and how you can apply these strategies to your ads.

Watch the ad here: Mushroom Gummies

1. Engaging Hook

The ad begins with a relatable problem in a conversational tone: “Did I do something wrong? I’m starting to feel different.”

This piques curiosity, making viewers wonder what the issue is. It taps into human instinct to solve a mystery or understand a situation, drawing them into the video.

The creator then immediately resolves the curiosity by clarifying that feeling different is expected and normal in a positive, reassuring tone.

2. Emphasis on Benefits

The ad shifts focus quickly from the product’s features (3,000 milligrams of adaptogens, nootropic super mushrooms) to the benefits: stress relief, clearer focus, reduced brain fog, etc.

This is crucial because it tells viewers how the product will directly improve their lives, making the ad emotionally compelling rather than purely informational.

3. Natural Ingredients

Highlighting natural ingredients such as Reishi, Chaga, and Lion’s Mane mushrooms taps into the current trend of consumers seeking natural and holistic solutions.

By emphasizing that the boost comes "only from nature" the ad connects with consumers looking for safe, healthy alternatives to synthetic products.

4. Appealing to Senses

By describing the gummies as “sweet, juicy, and delicious”, the ad appeals to the viewer's taste buds and challenges the common perception that supplements taste bad.

This sensory appeal makes the product more desirable, positioning it as an indulgent treat rather than a clinical supplement.

5. Strong Call to Action

The closing statement, “Just two of these gummies can transform your life,” is powerful because it suggests a life-changing effect with minimal effort.

The simplicity of just taking two gummies makes the product seem easy to incorporate into daily life.

Winning Ad Creative Breakdown With 4.15 ROAS and 50% Hook Rate

We've created, tested, and optimized several ad concepts with multiple variations.

In the second half of the year, our winning ads brought in over $400,000 in revenue with 4.25 ROAS and $95,000 in ad spend.

We were able to reduce CPA by 42%, and increased the average ROAS from 2.24 to 4.25.

You can read my detailed breakdown here or watch my Loom video in the same link.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.