A Winning Founder Ad Breakdown

When the person behind the brand tells their story, it feels real. Authentic. Like you’re talking to a friend.

Today, we’re breaking down Manta Sleep’s founder ad and why it works so well. Plus, you’ll get tips you can steal for your own ads this week.

Watch the ad here: A Winning Founder Ad Breakdown

“We started off just trying to solve a problem for ourselves that we know other people have, right?”

Ever feel like so many ads start off with flashy claims or polished buzzwords? There’s something about hearing directly from a founder that hits differently.

This opening line feels raw and personal like the founder is sitting across from you, sharing the brand’s story over coffee.

If you’re the face of your brand, use your voice to make the connection. Speak to your audience like you’d talk to a friend.

“We just want to go and create and design the best sleep mask in the world, period.”

This is such a simple, powerful line. It shows obsession, not just with the product, but with solving the problem better than anyone else.

People want to buy from someone who cares about what they’re creating.

In your next founder ad, talk about why your product exists and what makes it different.

But don’t overcomplicate it, passion sells when it feels natural.

Apply to work with us here to see how we’re scaling Meta ads with smarter, more cost-effective creative production.

I’m happy to share our process and examples to show how this can work for your brand.

“We got a million happy customers at this point.”

A million customers are impressive, sure. But what makes this line work is how casually it’s delivered. It’s not bragging but just a fact.

Here’s the unique takeaway: social proof hits harder when it’s a part of the story instead of standing alone.

Drop in a stat or milestone casually, don’t make it the headline. Let it feel like a natural part of your brand’s story.

“A big part of that is our obsession with product design and making sure we put in just the absolute best features into the products that we create.”

Here’s what’s cool: instead of saying “our products are the best” the founder shares why they’re obsessed with quality. That’s way more convincing.

People want to feel confident that they’re getting the best without being hit over the head with hard selling.

Showcase the details that set your product apart, but do it naturally. Let your excitement show. If you’re pumped about your product, your audience will be too.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.