Winning Fitness Ad Breakdown

Happy Wednesday!

If you’re looking to create ads that not only capture attention but also convert, you’re in the right place.

In this edition, we’re breaking down our winning ad for the MOVE+ Pro, sharing advice with each component.

This ad was produced by yours truly 10X ROAS. Let’s get started!

Watch the ad here: The MOVE+ Pro - Athlete's Secret

Hook:

"Let me show you this super cool thing I keep in my gym bag. It's absolutely changed the game in the way that I train.”

This hook immediately grabs attention because it’s personal, relatable, and sparks curiosity. It feels like a tip from your gym buddy rather than a sales pitch.

Product Intro:

"I've started using this cool gadget, it's called the MOVE+ Pro. It’s this awesome device that I honestly whip out whenever those spasms start. It gives me instant relief, and helps me push faster than I ever could.”

The introduction quickly addresses a relatable problem—muscle spasms—and positions the product as a practical, easy solution. Instant relief and improved performance are powerful benefits for a fitness audience.

Demonstration

“Here’s all it takes: I strap it on the sore spot, turn on the power button, and bam! This thing gets to work. I can literally feel the warmth penetrating deep, easing all the soreness and muscle tension that I've ever had.”

In your ad, make the product demonstration as simple as possible. Show how your product works in 3 steps or less. Let your audience see how easy it is to incorporate into their daily routine.

Features

"It uses medical-grade light therapy that gets deep into the muscles, soothing them quickly. And look, this thing is packed into this tiny, sleek, portable design, making it easy for you to use anywhere you are."

Highlight the most valuable features and tie them to direct benefits. Show how these features make life easier, so customers see your product as essential.

CTA

"If you're looking for a way to manage pain and improve recovery times, then I highly recommend you give the MOVE+ Pro a shot."

Keep your CTA soft and conversational to maintain trust. Instead of hard-selling, offer a suggestion. Focus on the desired outcome to motivate action.

Winning Ad Breakdown: 4.15 ROAS & 50% Hook Rate

In just 6 months, our optimized ad creative generated over $400,000 in revenue with 4.25 ROAS on $95,000 ad spend.

We reduced CPA by 42% and doubled ROAS from 2.24 to 4.25.

Check out the full breakdown and watch my Loom video here.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.