Why This Swimsuit Is Selling Out Faster Than Ever

Happy Wednesday!

What makes an ad so good that it practically sells out a product?

Andie Swim cracked the code with their latest ad, blending smart storytelling, relatable messaging, and a focus on what customers actually care about.

In this newsletter, we’ll dissect every element of this winning ad and show you how to apply the same strategies to your own ad creative.

Watch the ad here: Why This Swimsuit Is Selling Out Faster Than Ever

“I’m not usually a one-piece girl, but this swimsuit makes me feel like an absolute goddess.”

Goal: To immediately grab attention by challenging a common assumption about swimwear: that one-piece can’t be stylish or sexy. The phrase “absolute goddess” creates curiosity and sets an empowering tone.

Why It Works: It’s personal, relatable, and aspirational. It immediately makes viewers wonder, What’s so special about this swimsuit that it can change someone’s mind?

Quick Win for Your Ads: Start with a surprising statement that challenges a stereotype or addresses a misconception. Make it relatable and emotionally charged to draw viewers in.

“They’re so comfortable and hug you in all the right places… cheeky enough to be sexy… but still provide the right amount of coverage.”

Goal: To balance style and functionality, addressing both aesthetic appeal and practicality, which are top priorities for swimwear shoppers.

Why It Works: It appeals to multiple desires at once: looking great, feeling comfortable, and staying confident in coverage.

Quick Win for Your Ads: Call out specific product features that solve common pain points while highlighting the product’s versatility. Pair descriptions with visuals that demonstrate these benefits.

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“They’ve got adjustable straps and plenty of bust support… snatch you in at the waist too.”

Goal: To emphasize that the product solves common swimsuit struggles—lack of support and unflattering fits—making it practical for a wide range of body types.

Why It Works: Specific details like “adjustable straps” and “bust support” make the product feel thoughtfully designed, while “snatch you in at the waist” creates a visual of a flattering fit.

Quick Win for Your Ads: Focus on benefits that address real problems your target audience faces.

“They’re so versatile… super cute paired with any outfit… taking me from day to night.”

Goal: To position the swimsuit as more than swimwear—it's a versatile piece that fits seamlessly into various aspects of life, from beach days to casual outings.

Why It Works: It aligns with modern shoppers’ preference for multi-functional items, making the swimsuit feel like a smart, value-packed purchase.

Quick Win for Your Ads: Highlight how your product fits into different scenarios or solves multiple needs. Use real-life examples to make the versatility feel relatable.

“When I travel, I’m always trying to pack as light as possible, and these are the perfect solution.”

Goal: To link the product to an aspirational lifestyle—travel, convenience, and style—while reinforcing its practicality.

Why It Works: It ties the product to a desirable, on-the-go lifestyle, showing that it simplifies packing while keeping you stylish.

Quick Win for Your Ads: Connect your product to aspirational experiences or lifestyles your audience values, like travel, ease, or efficiency. Make it feel like a must-have for their dream life.

“It’s no surprise they sell out as fast as they do.”

Goal: To create urgency and FOMO (fear of missing out) by emphasizing the product’s popularity and limited availability.

Why It Works: Viewers are more likely to take action when they think they might miss out on something others are loving.

Quick Win for Your Ads: Highlight your product’s popularity or limited stock to create urgency. Use phrases like “bestseller” or “selling out fast” to prompt immediate action.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.