Why Over a Million Men Made This Switch

You won’t find fancy transitions in this ad. Just clean messaging that makes you feel something and actually want to buy.

It’s one of those rare UGC videos that manages to be funny, relatable, and performance-driven.

Watch the ad here: Why Over a Million Men Made This Switch

1. Benefits Are Easy to Picture

“They take care of your skin with nourishing ingredients like shea butter, essential oils, sea salt, and kaolin clay.”

This is great because it tells you what the product does and what’s inside without sounding like a science class.

All the ingredients feel natural and clean. You don’t need to Google them to know they’re probably good for you.

Each ingredient sounds good and implies a benefit.

2. Easy Differentiator

“Scents that aren't generic pool sports rush. Actual scents like bourbon, pine, and coconut.”

In just a few words, it drops you right into a rugged forest cabin or a beach bonfire with toasted coconut in the air.

You’re not just hearing that the product “smells good” but you’re experiencing the scent in your imagination.

What makes it especially effective is the contrast it draws without even trying: these are real, recognizable, earthy scents.

Not some overly sweet, neon-blue “sport rush” chemical cloud that smells like a locker room that got hit by a Febreze grenade.

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3. Social Proof

“And with over a million men making the switch already, ladies, you're in good company.”

It casually drops a massive stat, but instead of flexing too hard, it pivots into a clever, unexpected nod to women.

It does 2 things at once:

• When people hear that over a million others are using something, it immediately lowers their skepticism.

• It indicates that women love these scents, and you can’t go wrong with them.

Sometimes, the coolest ads are the ones that don’t try so hard.

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