Why Magic Spoon Ads Don’t Feel Like Ads

It’s been a few weeks since our last newsletter, but we’re so back.

You can expect newsletters a few times a week again, packed with strategies, breakdowns, and lessons from the world of ad creative.

Let’s kick things off with a closer look at Magic Spoon’s ads and why they don’t even feel like ads.

Watch the ad here: Why Magic Spoon Ads Don’t Feel Like Ads

“So I heard Magic Spoon came out with some new treats. These are cereal bar treats. And let me tell you, these just blow my mind.”

Ever notice how some ads feel like a pushy sales pitch? This hook is the opposite.

It’s casual, genuine, and sounds like it came straight from a friend who just has to tell you about something amazing.

Start your ad with curiosity and enthusiasm.

Instead of coming in hot with hard facts or polished marketing jargon, try kicking things off with an honest reaction or observation.

People trust what feels real.

“There’s 1 gram of total sugars, 2 grams of carbs, and 11 grams of protein per bar.”

Stats are great, but it’s what they mean that gets people excited.

These numbers aren’t just facts but a green light for guilt-free snacking. A sweet treat with 1 gram of sugar and 11 grams of protein?

Apply to work with us here to see how we’re scaling Meta ads with smarter, more cost-effective creative production.

I’m happy to share our process and examples to show how this can work for your brand.

“Let me be honest, I did taste them already, but they’re so good I could not keep these.”

The creator isn’t faking a first reaction. They’re sharing their honest excitement.

It feels natural, like something you’d hear from a friend who just can’t wait to tell you about something they love.

Skip the over-polished scripts. Audiences connect with ads that feel raw and genuine, not rehearsed.

“This one is their chocolatey peanut butter one, and I kid you not, it smells straight like a peanut butter cup.”

Here’s the genius of this line: it uses sensory details to bridge the gap between the screen and real life.

Viewers can almost smell the peanut butter cup through their phone. That’s powerful.

Use sensory language to paint a vivid picture. Instead of just saying it tastes good make people feel like they’re already experiencing it.

“If there was a box that had more than 4 of these, that would be dangerous. I would probably eat them all.”

This playful little comment does two things: it highlights how addictive the product is and humanizes the creator. Humor works.

Play up the idea that your product is so good, it’s almost a problem. People relate to that.

“They describe these as your favorite childhood treat just grown up, because that’s exactly what it is.”

Nostalgia is marketing gold. This line taps into warm, fuzzy feelings of childhood while making it clear that this isn’t just a sugary throwback. It’s a smarter, healthier version.

When you tie your product to something people already love (like childhood memories), you’re halfway to winning them over.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.