What I Learned After 1 Year of Using [Your Product]

Happy Friday!

What makes an ad so good that it convinces people to swap out all their cookware for one brand?

This ad from HexClad does just that, and it’s packed with creative insights you can learn from.

Today, we’ll take you behind the scenes to see why this ad works so well and how you can use similar techniques for your brand.

Watch the ad here: What I Learned After 1 Year of Using [Your Product]

“Here’s what I learned after one year of using HexClad.”

Goal: To grab attention by framing the ad as an honest, long-term review rather than a sales pitch. This sets up credibility right away.

Why It Works: This kind of opening feels like you’re getting the inside scoop from a friend. It’s personal, relatable, and makes viewers curious to hear what the speaker learned over a year.

Quick Win for Your Ads: Start your ad with something personal or intriguing. Lines like “What surprised me about…” or “After using this for a year, here’s what I found” hook people and build trust immediately.

“For example, these are my old non-stick pans… and these are my HexClad after an entire year.”

Goal: To show, not just tell how durable the product is by comparing it to something people already know.

Why It Works: The visual side-by-side comparison is powerful. Seeing scratched-up old pans next to HexClad’s flawless surface is all you need to believe the claim.

Quick Win for Your Ads: If your product outshines the competition (or alternatives), show it! Use side-by-side visuals or a direct demonstration to let people see the difference for themselves.

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“The fact that you can put these in the dishwasher has been an absolute lifesaver.”

Goal: To highlight a small but meaningful feature that makes the product practical for everyday use.

Why It Works: Who doesn’t love a time-saving perk? Busy people don’t want to hand-wash their pans, so knowing HexClad can go in the dishwasher makes it a no-brainer.

Quick Win for Your Ads: Call out specific features that make life easier for your customers. Link it to a common frustration—like cleaning up after cooking—and show how your product fixes it.

“The sear and caramelization I get is better than any non-stick or ceramic I’ve ever used.”

Goal: To highlight how the product delivers exceptional value that makes everyday cooking better.

Why It Works: This line connects with foodies and home cooks who care about quality. Great searing and caramelization are things people want but often struggle to achieve with regular pans.

Quick Win for Your Ads: Focus on what makes your product stand out and tie it to something your audience cares about. Use vivid words like “crispy” “golden” or “perfectly seared” to paint a picture of the results they’ll get.

“I just got rid of my other pans… now I’m down to only three pots and three pans, all HexClad.”

Goal: To position HexClad as versatile and high-quality enough to replace everything else in the kitchen.

Why It Works: People love the idea of simplifying their lives. Knowing they can rely on just a few high-quality pieces instead of a cluttered kitchen of pans is a big selling point.

Quick Win for Your Ads: Show how your product can replace multiple items or solve several problems at once. Position it as a smart choice for people who want less clutter and more value.

“I know they’re an investment, but if you cook as much as me, they’re worth it in the long run.”

Goal: To acknowledge the price and justify it by emphasizing the product’s long-term value.

Why It Works: By calling it an “investment” the speaker reframes the price as a smart, long-term decision. It helps people see beyond the upfront cost to the benefits they’ll enjoy for years.

Quick Win for Your Ads: If your product is premium, don’t avoid the price conversation. Be upfront about it and explain how the quality, longevity, or unique features make it worth every penny.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.