UGC Response Ad Concept That Converts

Happy Tuesday!

After a few weeks away, I’m excited to be back with the newsletter.

I was on vacation in Greece last week, enjoying the water and mountains where the internet wasn't exactly reliable, and let's just say my newsletter scheduling skills need a bit more practice!

Today, we’re diving into one of the most effective formats for building trust and driving conversions: UGC response ads.

These ads thrive on simplicity and authenticity, making them perfect not only for health and wellness brands.

You’ll walk away with actionable tips you can implement in your ad creative this week.

Let’s get started!

Watch the ad here: UGC Health & Wellness Response Ad

The ad revolves around wellness shots for liver health and uses a UGC format where the creator responds directly to customer questions.

This format is simple, authentic, and highly effective for building trust and driving conversions. Here’s how it works:

1. Make Your Audience Curious

“Okay, you guys ask me a lot of questions about this liver supplement I take every day. I'm gonna answer three of the most common ones I see.”

The ad immediately hooks viewers by addressing real audience questions. This taps into a powerful psychological trigger: curiosity.

The creator positions themselves as someone who understands the audience's concerns, drawing them in by offering answers they’ve been waiting for.

Action Item: Start your ads by directly addressing your audience’s questions or concerns. By doing this, you signal that you’re tuned into their needs and build a sense of connection right from the beginning.

2. Simple, Informative Answers

The creator answers three common questions concisely:

Q: “Is there black pepper in the formula to activate the turmeric?

A: “No, but Dose uses curcumin, which is the active ingredient in turmeric. They combine curcumin with organic botanicals that eliminate the need for black pepper.”

Q: “How long does it take to work?

A: “I started noticing results in a couple of weeks of consistent use. My energy levels started to sustain throughout the day, and my digestion improved.”

Q: “How is it different than juicing these ingredients?

A: “The ingredients in Dose's formula are way more potent than you'd get in a cold-pressed juice. Just one serving is equivalent to 17 cold-pressed turmeric shots.”

These responses are straightforward yet packed with value. The creator explains the product's key features while debunking misconceptions, which builds trust and credibility.

Action Item: Keep your answers simple and informative. Focus on addressing key points of confusion or hesitation that potential customers might have. This approach reassures your audience while showcasing your product’s strengths.

3. Personal Experience as Social Proof

“I started noticing results in a couple of weeks of consistent use. My energy levels started to sustain throughout the day and my digestion improved.”

The ad effectively weaves in the creator’s personal experience. This testimonial adds a layer of authenticity and relatability, which helps viewers trust the product because it comes from someone who has actually used it.

Action Item: Incorporate personal stories or testimonials into your ads. By sharing real experiences, you create a relatable connection that can ease any skepticism potential customers might have about your product.

4. Powerful Comparison

“The ingredients in Dose's formula are way more potent than you'd get in a cold-pressed juice. So just one serving is equivalent to 17 cold-pressed turmeric shots.”

This comparison is a masterstroke. It simplifies a complex benefit—potency—into a clear and relatable metric: one serving of Dose equals 17 turmeric shots. This gives viewers an easy-to-understand reason to choose the supplement over juicing.

Action Item: When explaining your product, use comparisons that make it easy for the audience to grasp the value. Frame your product’s benefits in a way that shows how much more effective it is than a common alternative.

5. Soft, Relatable Call to Action

“So if you guys are debating trying out Dose for your liver, you need to do it.”

The call to action here is casual yet assertive. It feels more like advice from a friend rather than a hard sales push, which fits the conversational tone of the ad perfectly.

Action Item: Use a friendly, conversational call to action in your UGC ads. Avoid aggressive sales language. Instead, focus on encouraging viewers to act based on the benefits they’ve just learned.

Key Takeaways You Can Implement Today

So, how can you apply this winning formula of UGC customer question ads to your own ad creative this week? Here are three actionable tips:

1. Ask Common Questions

This ad works because it addresses real questions that potential customers are already asking.

Look through your social media or customer feedback to identify the most common questions or concerns. Use these as the basis for a UGC-style ad where you or an influencer provides clear, concise answers.

2. Use Personal Testimonials

Add personal experiences or testimonials within the answers.

Authentic, personal stories build trust and make the product feel more approachable. This is especially effective in wellness or lifestyle products where results can be subjective but impactful when shared.

3. Use Clear Comparisons

Simplify complex benefits by using comparisons your audience can easily relate to.

Whether it’s a comparison to popular alternatives or showcasing your product’s efficiency, a clear and concise comparison can make your value proposition much more compelling.

Final Thoughts: You Don’t Need Fancy Visuals

What makes this UGC ad format so effective is its balance of simplicity and authenticity. There’s no need for fancy visuals or high-budget production—just real answers to real questions from someone the audience can relate to.

If you’re looking to craft ads that engage and convert, focus on answering your audience’s burning questions in a clear, authentic way.

Add in some personal experience and a relatable comparison, and you’ll be well on your way to creating a winning ad this week.

If you need help with your UGC ads, feel free to reach out.

Winning Ad Breakdown: 4.15 ROAS & 50% Hook Rate

In just 6 months, our optimized ad creative generated over $400,000 in revenue with 4.25 ROAS on $95,000 ad spend.

We reduced CPA by 42% and doubled ROAS from 2.24 to 4.25.

Check out the full breakdown and watch my Loom video here.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.