This UGC Video Made $824,000

Ever feel like you're just throwing money at ads and hoping something sticks? You're not alone!

Today, I want to share a quick win that helped BestSelf make a ton of money from just one video.

BestSelf was spending $100,000 every month on Meta ads. Testing lots of different video ads and getting frustrated because nothing was winning consistently

We studied their past best-performing ads, looked at their customer reviews, and used that to create UGC video ads that felt authentic and focused on one thing: to acquire new customers profitably.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

We didn't reinvent the wheel or do anything complicated. We did something super simple that anyone can copy:

1. We read what happy customers were saying

Customer reviews are like a gold mine of ideas! We dug through them to find exactly what people loved most.

Download your customer reviews from Shopify or Amazon, run them through ChatGPT and ask to highlight phrases that appear more than once. Then use these phrases in your ads.

2. We created videos that felt real and authentic

We created UGC videos that didn't look like fancy ads. They felt like real people talking to real people in a very organic style.

You can try this yourself even without working with creators. Pick up your phone and record a simple video explaining your product like you would to a friend. No scripts.

3. We focused on acquiring new customers

Each ad had just one job: bring in new customers in a way that made money.

You wouldn’t believe how many brand owners don’t know what’s their 1 thing that they are trying to get from the ads.

They would like an ad that scales the ad spent, has the highest ROAS, lowest CPA, best conversion rate, people sharing love in the comments…

You need to decide on 1 thing you want the most and use other metrics only to guide you.

The results:

• One of our UGC videos became their best ad in 8 years

• It made $824,000 in sales

• It brought in over 20,600 orders

• It's still one of their top performers today after 4 years

BestSelf video that made $824,000 wasn't some fancy production.

It was just an authentic video that spoke directly to what customers already loved. Sometimes the simplest approach works best.

The big lesson here is super simple.

Instead of testing 20 random videos, make ads based on what your customers already love.

That's how you find your winning ads.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.