The Secret Behind Winning Ad Hooks

Ever noticed how some ads grab your attention right away?

PuraU nailed this with their acne product ad. Let's break down that powerful opening and how you can create something similar for your brand.

Watch the ad here: The Secret Behind Winning Ad Hooks

The Pattern-Breaking Hook

In the first seconds, we see a guy with a knife walking toward a pile of acne products, then cutting to a store shelf full of more acne products.

This isn't your typical "before and after" acne ad. It's a visual declaration of war against traditional solutions.

Why This Works

• The knife creates immediate tension and curiosity

• Shows frustration without saying a word

• Clearly shows what the product is fighting against

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5 Ways to Create Powerful Hooks Today

1. Film yourself physically removing competing products from your bathroom cabinet. Toss them in a trash bag dramatically or line them up for a "before I found this" shot.
   

2. Find a prop that represents frustration: scissors cutting up receipts from expensive treatments, a calendar showing months of failed attempts, or crossing out false promises on product packaging.
   

3. Gather empty bottles of competitors or similar products you've tried and arrange them as a visual display of "what didn't work." Film a quick pan across them before introducing your solution.
   

4. Film dropping cash or coins next to piles of unused products to visually represent wasted money.
   

5. If everyone says "do X" for your problem, start your video showing why that advice fails. For example, if everyone says "just wash your face twice daily," show someone who's clearly been doing that but still has the problem.

Try This Today

Remember, your goal isn't to trash competitors directly, but to show your audience that you understand their frustration with solutions that haven't worked.

When they see someone acting out what they've felt, they'll keep watching to see what's different about your product.

Your hook should make people think: "That's exactly how I feel! Maybe this person finally has the solution I need."

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.