The Power of a Step-by-Step Transformation Ad

Watch my Loom video on how a transformation story can be your next winning ad concept.

Author

Creative Ad Lab
November 06, 2024

Happy Wednesday!

Ever come across an ad that just clicks?

Today, I’m trying something new—a Loom video where I break down an ad that I think absolutely nails it.

It’s a beauty ad that uses a step-by-step transformation to create a sense of trust, excitement, and need.

I’ll go over each part of the ad, explaining why it performs so well and how you can use these tactics in your own ad creative.

After you’ve watched the video, let me know what you think about this new format! Do you find it helpful? I’d love to hear your feedback.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

  1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

  2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

  3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.