Stop Writing Ads for a Customer That Doesn’t Exist

Most brands build creative for a customer that exists only in their imagination.

But the good news is that you don’t need more ideas. You just need better information.

And your customers are already giving it to you if you’re asking the right way.

Step 1: Talk to the people who didn’t buy

Customer feedback isn’t just about post-purchase surveys.

You should be asking questions to the people who almost bought too.

The ones who:

• Clicked your ad

• Landed on the product page

• Added to cart

• And then…left

That group is holding all the insight you need.

Ask them:

• What was unclear?

• What made you hesitate?

• What were you hoping to find that wasn’t there?

Their answers will tell you what your ads aren’t communicating and what needs to be front and center in your next round of creative.

Step 2: Stop highlighting what no one asked for

It’s easy to get stuck talking about features or “brand pillars” that sound great on a pitch deck…but nobody actually cares about.

We’ve run surveys where a feature we considered a key selling point didn’t even show up in the responses.

Meanwhile, language around feel, ease, or social validation kept popping up.

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

Step 3: Use customers' words, not your marketing team’s

When a customer says something like: “It makes me look like I’m glowing, but not in a fake way…”

That’s not just feedback, that’s ad copy.

We collect hundreds of responses, plug them into a doc, and look for repetition.

Then, we use those phrases to build hooks, CTA language, and landing page copy.

Step 4: Make this part of your system, not a one-off

We do this before launching new products. We do this when sales dip. We do this when we’re trying to expand into a new customer segment.

Because when you make it easy for real people to tell you how they think, shop, and decide, you stop building ads on assumptions.

You start creating messages that land the first time.

And that’s the difference between creative that blends in and creative that scales.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.