Should You Lower Your Prices?

Cutting prices doesn’t always work the way we hope. In fact, it could hurt your business in the long run.

Here’s the truth: Lower prices don’t always mean more money.

Sometimes, they just mean less profit and bigger problems.

Before you drop your prices, ask yourself these three big questions:

1. Will this actually help me make more money?

Sure, more people might buy your product if it’s cheaper. But if the extra sales don’t cover the money you lose by lowering the price, you’re not winning—you’re losing.

2. Can my team handle more orders?

If lower prices bring in a lot more orders, can your team keep up? If shipping gets slow or products run out, your customers won’t be happy, and that’s bad for your business.

3. Will people think my product is “cheap”?

People often think expensive things are better. If you drop your prices too much, customers might start to think your product isn’t as good as it used to be.

Apply to work with us here to see how we’re scaling Meta ads with smarter, more cost-effective creative production. I’m happy to share our process and examples to show how this can work for your brand.

So, what should you do instead?

Sometimes, it’s not about charging less. It’s about making people feel like they’re getting more for their money. Here are 2 tricks that work really well:

1. Find more people who want your product:

If your product costs $50, maybe only 1,000 people will buy it. But if you lower the price to $20, 10,000 people might want it. Just make sure you’ll still make enough money in the end.

2. Offer bundles or deals

Instead of lowering the price of one product, try offering deals like “Buy 1 for $50 or 2 for $65”

People love feeling like they’re getting a good deal, and this can actually make more people buy without making your product seem cheaper.

What do you think? Reply and let me know—I’d love to hear your thoughts!

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.