Replicate This Disruptive Viral Ad

Happy Monday!

As you know, creating a successful ad is all about balancing creativity with performance, and this one nails it.

Today, I want to dive into a specific ad that I absolutely love and explore why I think it performs so brilliantly.

Let’s break down the key elements that make this ad a true winner and how you can apply these strategies to your ads.

Watch the ad here: Kicked Out of Sephora

1. Disruptive Hook

The line “We’re about to get kicked out of Sephora…” is disruptive and unexpected, creating a hook that keeps viewers engaged.

Viewers become curious about the outcome and stay invested to see if they really get kicked out of Sephora and why.

This element of surprise is an effective hook to capture attention.

2. Immediate Results

The ad contrasts the shiny, sweaty side of the face with the matte finish of the Carpe primer, providing a real-time visual demonstration of the product's effectiveness.

By showing immediate results, the ad appeals directly to the audience's desire for practical, fast-acting solutions.

3. Playful Humor

The line about not being in Sephora “yet” but going viral creates an aspirational yet playful tone.

It adds light humor and establishes that the brand is growing in popularity, adding social proof to the ad.

4. Urgency

Offering “30% off and free shipping using code TINTED” adds a sense of urgency, encouraging viewers to act immediately.

The inclusion of a limited-time discount tied directly to a code helps push and track conversions.

5. Product Quality

Mentioning key details like “dermatologist-tested,” “vegan,” “cruelty-free,” and “packed with healthy ingredients” reassures potential buyers about the product’s legitimacy and safety.

Highlighting these aspects removes any concerns about the product quality.

Winning Ad Creative Breakdown With 4.15 ROAS and 50% Hook Rate

We've created, tested, and optimized several ad concepts with multiple variations.

In the second half of the year, our winning ads brought in over $400,000 in revenue with 4.25 ROAS and $95,000 in ad spend.

We were able to reduce CPA by 42%, and increased the average ROAS from 2.24 to 4.25.

You can read my detailed breakdown here or watch my Loom video in the same link.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.