Parents Can’t Stop Watching This Ad

A surprising opener, a relatable mess, and a solution parents didn’t know they needed.

Most parents avoid traveling while potty training. It sounds like a mess (literally).

But this ad flips the script, and it’s so good that it might make you believe potty training on a plane is doable.

“We potty trained while traveling. Yep, you heard that right, while traveling.”

It's unexpected, bold, and taps into a common belief that potty training is a stay-at-home battle.

Most parents would never attempt it while traveling. When you say you did, you’re not just stating a fact but challenging the viewer’s assumptions.

The repetition ("while traveling... while traveling") adds emphasis and makes it more memorable.

Start your video with a line that feels like a bold confession or unexpected success. You want your viewer to go: “Wait… WHAT?”

Pair it with a raw, selfie-style intro or a quick montage of the moment to drive it home. The key is to make it feel like you’re letting someone in on a personal win.

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“Thanks to the One Proud Toddler seat, we felt confident and prepared to take on any hotel, restaurant, train, plane, and public restroom we encountered.”

This line shifts from story to solution, but it does it naturally.

It stacks proof by showing how many situations it worked in. Parents don’t want to buy something they’ll only use once.

Listing multiple real-world use cases makes the product feel essential and worth every penny.

Make a list of 4–5 scenarios where your product shines. Use them in one sentence, like a mini checklist.

“And honestly, our kids love their special potty seat. It kind of makes them take ownership for their potty training too.”

Every parent wants their toddler to take initiative, especially when it comes to something as messy and stressful as potty training.

By saying “our kids love it” you're addressing the #1 question in every parent's mind.

By adding “take ownership” you're not just saying it's cute; you're saying it's effective.

That’s what makes this line so sticky. It turns the product into a partner in the parenting process.

The magic happens when parents see their child reflected in your content. That’s when they buy.

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