Non-Pushy Education Ad You Must See

Happy Thursday!

We’ve all seen ads that either push too hard or barely connect.

But every so often, a standout ad comes along that nails a seamless balance of engagement and education, making viewers feel informed, not pressured.

In today’s breakdown, I’ll walk you through each part of the ad and highlight why it performs so well.

Plus, I’ll include actionable takeaways you can start using today to bring more of that non-pushy, educational style into your own ad creative.

Let’s dive in!

Watch the ad here: Non-Pushy Education Ad You Must See

1. Start with a Relatable Hook

“Blood sugar red flags. Intense cravings or increased appetite, dry mouth and lips, fatigue or extreme tiredness, frequent urination. Wait, wait, wait, don’t stress.”

The ad immediately hooks viewers by listing symptoms that many may experience. By addressing these “red flags,” it creates a sense of urgency, making viewers feel seen and understood.

Action Item: Start your ads with a hook that speaks directly to a common problem your audience faces. By framing it as a “warning” or “sign” you capture attention while building a sense of personal relevance.

2. Simplify the Science Behind the Problem

“Your pancreas’s main job is to release insulin to balance out your body’s elevated blood sugar levels... But when you’re suffering from insulin resistance, your cells can’t absorb the sugar from your bloodstream effectively.”

Here, the ad breaks down insulin resistance in simple, digestible terms (pun intended). This builds credibility and ensures that the viewer understands the problem at a foundational level.

Action Item: Explain the problem in a way that your audience can easily follow, but avoid overwhelming them with too much detail.

3. Offer the Solution

“So while I was browsing through some holistic forums, I came across a much better solution, in my opinion, to balance out high blood sugar levels. It’s this mushroom coffee right here.”

The product is introduced as a “discovery” rather than a hard sell, which feels more like a recommendation from a friend. This casual, storytelling approach makes the ad feel authentic and relatable.

Action Item: Introduce your product in a conversational way, as if sharing a helpful tip rather than a sales pitch. Use phrases like “I found” or “I came across” to create a sense of personal discovery, which works extremely well.

4. Highlight Unique Ingredients and Benefits

“It contains a potent blend of six adaptogenic mushrooms like cordyceps, shiitake, and reishi that have actually been used for centuries in Chinese medicine.”

By listing unique ingredients and their health benefits, the ad reinforces RYZE’s unique value proposition. The emphasis on traditional, well-known ingredients builds trust and makes the product feel premium and health-focused.

Action Item: Highlight specific ingredients and their benefits, particularly if they’re rare or have a notable background in wellness. This adds credibility to your product’s effectiveness and educates viewers on its unique features.

5. Relatable Testimonial for Social Proof

“I didn’t realize how much my blood sugar was actually affecting my mood and energy. Now I’ve got this steady stream of energy all day, I feel sharper and more focused at work, and those pesky sugar cravings are long gone.”

The personal testimonial adds authenticity and gives viewers a glimpse of the tangible results they could achieve. This helps to paint a before-and-after picture that viewers can easily envision for themselves.

Action Item: Use a relatable testimonial or personal story in your ad to build trust. Highlight specific benefits that resonate with your target audience’s goals, like “more energy” or “reduced cravings”

6. Close with a Friendly, Risk-Free Call to Action

“Your first bag is completely risk-free. If you don’t see any improvement, just return the empty bag and get a full refund. What do you have to lose?”

The risk-free guarantee removes any final hesitation and makes the viewer feel comfortable trying the product.

Action Item: Offer a guarantee that eases potential buyers’ concerns. Use a conversational CTA to make the choice feel light and encouraging rather than high-pressure, which is especially effective for health and wellness products.

Key Takeaways You Can Implement Today

How can you apply these elements to your own ad creative this week? Here are three action items to get started:

1. Lead with a Hook That Taps into Common Concerns

Think of the most frequent symptoms or challenges your audience experiences. Starting with a list of “red flags” or “signs” in your opening can build immediate connection and curiosity.

2. Make the Solution Feel Like a Personal Recommendation

When introducing your product, avoid jumping straight into a pitch. Instead, present it as a personal discovery or helpful tip. This approach makes your ad feel more like friendly advice rather than a pushy sales pitch.

3. Close with a Conversational Guarantee

An effective CTA should feel like encouragement, not pressure. Reassure viewers with a risk-free guarantee that shows confidence in your product while making the decision feel easy and exciting.

Final Thoughts: Keep It Simple and Authentic

What makes this ad so effective is its simplicity and relatable tone.

There’s no flashy production or hard sell, just genuine storytelling and a clear problem-solution journey. If you want to create ads that engage and convert, focus on authenticity, a friendly tone, and solutions that genuinely resonate with your audience’s everyday needs.

If you’d like help optimizing your ads or crafting UGC-style ads that resonate, don’t hesitate to reach out.

Winning Ad Breakdown: 4.15 ROAS & 50% Hook Rate

In just 6 months, our optimized ad creative generated over $400,000 in revenue with 4.25 ROAS on $95,000 ad spend.

We reduced CPA by 42% and doubled ROAS from 2.24 to 4.25.

Check out the full breakdown and watch my Loom video here.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.