Launch These 3 Ads Next Week

Happy Friday!

To wrap up your week successfully and give you some winning ad concepts to think about over the weekend, I’m sharing 3 ads our team at 10X ROAS created for our clients.

Respond “I WANT MORE” to this email if you would like me to share more behind the scenes of our ad creative production working with some of the best-known brands.

These are the 3 ads I chose for this week:

1. Kicking Coffee Cream for a health and wellness brand

2. Dog Oral Health for a dog health brand

3. Instagram DMs Buzzing for a social media coach

Let’s take a closer look at each one of these.

3 Creative Concepts For You

If you run an ecommerce brand, mobile app, or SaaS and spend at least $10,000 a month on ads:

We will write 3 creative concepts for your brand completely free.

We want to show you our creative process and why our clients love it.

Simply fill out this form and we will write 3 concepts tailored to your brand.

Kicking Coffee Cream

Watch the ad here: Kicking Coffee Cream

What was our idea for this ad:

We wanted to introduce our product as a tasty, healthy alternative to sugary creamers for coffee drinkers who want to cut back on cream and sugar.

Customer persona we wanted to speak to:

The main customer persona we wanted to speak to is health-conscious coffee drinkers who want to enjoy their coffee without all the sugar and cream.

The secondary customer persona is busy professionals and parents who rely on coffee to stay alert but hate the jitters and energy crashes.

Why we think this ad will perform well:

Based on our experience, these authentic testimonial ads that tap into common health and energy concerns work extremely well for health and wellness brands.

The ad speaks directly to the audience’s pain points (wanting healthier coffee options and better energy) while offering a simple solution.

Dog Oral Health

Watch the ad here: Dog Oral Health

What was our idea for this ad:

We wanted to showcase how easy can taking care of your dog’s oral health be.

Our product is safe with a clear ingredient list and is perfect for dog owners concerned about their dog’s health.

Customer persona we wanted to speak to:

This ad speaks to health-conscious dog owners who want safe, quality products for their dogs + dog parents who see their dogs as family and prioritize their well-being.

Why we think this ad will perform well:

Visuals. Visuals. Visuals.

If you’ve ever tried filming with a dog, you know how difficult it was to capture this content.

We wanted to tap into dog owners' emotional connection with their dogs, emphasizing that our product not only tackles bad breath but also boosts overall health and happiness.

We also address a common worry—whether dog products are truly safe.

Instagram DMs Buzzing

Watch the ad here: Instagram DMs Buzzing

What was our idea for this ad:

We work not only with ecommerce brands but also with coaches, mobile apps, and SaaS tools.

With this ad, we wanted to position our digital product as a powerful, time-saving tool for business owners who want to boost their Instagram engagement without spending all day creating content.

Customer persona we wanted to speak to:

Small business owners and entrepreneurs who rely on Instagram for marketing and want to increase engagement without sacrificing time.

Why we think this ad will perform well:

We believe this ad will perform well based on our experience and because it speaks to a common frustration—low engagement and content creation taking up too much time for small business owners. Our digital product solves this problem.

We combined this with the visual of taking a relaxed walk while your business grows, which is an appealing scenario that resonates with busy business owners.

Winning Ad Creative Breakdown With 4.15 ROAS and 50% Hook Rate

We've created, tested, and optimized several ad concepts with multiple variations.

In the second half of the year, our winning ads brought in over $400,000 in revenue with 4.25 ROAS and $95,000 in ad spend.

We were able to reduce CPA by 42%, and increased the average ROAS from 2.24 to 4.25.

You can read my detailed breakdown here or watch my Loom video in the same link.

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How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.