How We Scaled a Beauty Brand In 30 Days

Here’s a quick win that turned into a long-term success with some practical takeaways you can implement next week to create better ads and scale your brand.

We’ve been working with nail care brand Polish Pops for over 20 months now.

When they came to us, they had a solid product and a growing customer base. But their ad performance? Let’s just say it wasn’t matching their potential.

Their in-house team was doing their best, but like many brands, they were stuck launching new ads and hoping for sales.

Not testing properly, not optimizing effectively.

Here's What We Did In the First 30 Days:

1. Customer Research:

We didn’t guess. We listened. We went deep into their reviews, DMs, and customer feedback to understand what their real customers were actually loving and buying because of.

Key Takeaway: If your ad isn’t echoing what your best customers are already saying… you’re leaving money on the table.

2. Unique Creative Concepts:

We’re not in the business of throwing spaghetti at the wall. We crafted 4 unique creative concepts each month that had a unique angle, structure, and content.

All mapped back to what real customers were saying.

Reminder: Hooks are important, but the middle of your video is where you convert.

3. Creators Who Look Like Their Customers:

We didn’t chase influencers. We picked creators who felt like real customers. People their ideal customer could see themselves in. This builds trust, especially in beauty.

Key Takeaway: When working with creators, you want to mirror your customer’s identity back to them.

4. Strong Hooks Pulled from Customer Language:

“I love how easy these are to apply. I don’t even need to go to the salon anymore.”

That kind of line became the actual hook. Real words from real customers. That’s what grabs attention.

5. Clean Visuals, Clear Message, No Confusion:

We made sure the lighting was bright, the nails popped (pun intended), and the value prop came through in the first few seconds.

Key Takeaway: If someone has to think twice about what your product is or how it works, you’ve already lost them.

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

The Results?

• One video pulled in 2,400+ orders in 3 months

• ROAS increased by 74% overall

• CPA dropped by 44% overall

• They hit record-breaking revenue 3 months in a row

No crazy edits. No $10,000 shoots. Just research-backed creative and clear execution.

Key Takeaways You Can Steal Today:

• Dig into customer reviews. Highlight recurring words and themes. Build your ad and visuals around those real emotional triggers.
  

• Test concepts, not just hooks. Create variations that tell different stories or show different use cases.
  

• Match creators to your customers. The closer they are to your target persona, the more trust they’ll build (and the faster your hook stops them from scrolling past).
  

• Obsess over clarity. In visual products, especially beauty or wellness, clarity beats creativity 9 times out of 10.
  

• Use customer language. If you're stuck writing a hook, go read your last 50 reviews. Your best-performing copy is probably already written.

Reply to this email and let me know if you want to try this approach for your brand.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.