How to Multiply Your Winning Ads

Happy Thursday!

It's no secret that once you find a winning concept, you want to keep reaping from that success. This week, we’ll share tips on how we do this.

What you will learn today:

• Different ways you can repurpose your winning ads

• How to multiply your winning ads to scale your ad account

• How to identify winning visuals and messaging

• What key variables to play with to recreate top ads

• Tips for scaling your ad account

And much more…

Bonus For You

If you run an e-commerce business and spend at least $5,000 a month on ads, we will write 3 creative concepts for your brand completely free.

We want to show you our creative process and why our clients love it.

Simply fill out this form and we will send you 3 concepts tailored to your brand.

Idea of the Week

Top Content of the Week

• Your ads might be boring your customers. Read here.

• How can you scale your brand by prioritizing high-value tasks?

• Meta’s added a new way to incorporate offers into your ads. Read here.

There are unlimited ways you can repurpose and iterate your winning video ads. Here are some that come to mind:

1. Change hook text, visuals, voiceover

2. Trim the video, repurpose formats

3. Add winning hooks from other ads

4. Mashup with different b-roll

5. Green screen with creator

6. Respond to comment style

7. Whitelist your ads

8. Stitch ads

These are all small tweaks to help you multiply the success of your winning ads.

I would always start with these tweaks to your winning ads and see if you can successfully turn one winning ad into multiple winning ads.

Multiplying Winning Ads

Then I would try to recreate the winners. There are 2 best ways you can do this:

1. Film the same script with another creator

2. Film a similar script with the same creator

What makes a winning ad? A perfect combination of creator and messaging.

That’s why you want to play with one of these variables at a time (creator or messaging) and try to recreate your winning ads to scale your ad account even further.

Actual Example

We’ve created a winning ad with over 2,000 purchases and 3.1 million views on organic social media for our client Dr. Buzby’s ToeGrips.

See the case study here for a detailed breakdown of our process of creating this winning ad.

When we saw the amazing results and ad performance, we focused on recreating and multiplying this winning ad.

We filmed the same script with another creator:

1. Our original winning ad with outstanding ad performance

2. Our multiplied ad with the same script and different creator

Think about your past winning ads.

Are there any you could recreate with a different creator?

Or hire the same creator for a similar script?

Messaging

You test dozens of ads to find messaging that delivers outstanding results. Then you use the same winning messaging across many different visuals and creative styles:

• Product-focused static ads

• Lifestyle static ads

• Commercial video ads

• UGC video ads

Anything you can think of, use the same winning messaging.

You can see the winning messaging from HexClad and how they repurpose it across different visuals.

What you don’t see here is they repurposed the same messaging in the hooks of their most successful video ads with Gordon Ramsay.

Visuals

Same as with messaging, but you’re looking for winning visuals. Whether that's a product photo, lifestyle photo, a specific design, or video that performs extremely well.

When you find a visual that works, combine it with your winning headlines and messaging to create your all-time best-performing ads.

Again, an example from HexClad that does amazing work leveraging static ads.

Get Our Free Guide: Build A Solid Creative Strategy For Your Brand

We've put together this training to teach you how to create a high-performing creative strategy for your brand.

This is the same process we use to build creative strategies for hundreds of brands, which has resulted in top-performing UGC ads for our clients across various industries.

Poll

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.