How to Demonstrate Beauty Products

Happy Thursday!

Today we’re breaking down one of those ads that not only captures attention right away but also educates, builds trust, and delivers on what customers care about most: flawless results, fast.

We’ll take a closer look at the key elements that make this ad a winner!

Watch the ad here: Press On Nails

1. Strong Visual Hook

The ad kicks off with a relatable scene: “If this is what you look like while applying press-ons, stop right there...”

It immediately grabs attention because viewers can see themselves in the problem being presented.

This "pain point-first" approach makes the right audience stop scrolling.

In a crowded feed, you need to stand out fast.

Showing a familiar struggle makes viewers think: “Hey, that’s me!”

It’s a visual interruption in their scrolling routine, drawing them in to learn more.

2. Educational Content

The ad transitions smoothly into an instructional format: “Let me teach you the right way to apply press-ons...”

Offering value right away positions the brand as an expert, making viewers more likely to trust and follow along.

People are always looking for tips and hacks to make their lives easier.

By offering guidance on using your product effectively, you transform your ad into a helpful resource, not just a sales pitch.

Educational content builds credibility and shows that you care about the customer’s experience.

3. Emphasizing Product Benefits

“A nicely prepped and clean surface is the best foundation for press-ons…”

Here, the ad zooms in on why prep is key to long-lasting, salon-quality results. They subtly communicate that the product won’t lift or chip if applied correctly.

Consumers want to know that the product they buy is going to work for them. By focusing on these benefits, we align the brand with reliability and high quality.

4. Demonstrating the Product in Action

The visual demo is clear, step-by-step, and easy to follow.

This not only shows how simple the application process is but also reinforces that anyone can achieve flawless results with their products.

Seeing is believing. Product demos help users visualize themselves using the product and make the process feel approachable.

The more confident they are in their ability to use it successfully, the more likely they are to convert.

5. Strong Visual Aesthetic

The final demonstration delivers a clear visual payoff. It’s not just telling, but showing that the process works, and it’s quick.

Viewers want to see the product in action and be confident that the results are achievable.

Winning Ad Creative Breakdown With 4.15 ROAS and 50% Hook Rate

We've created, tested, and optimized several ad concepts with multiple variations.

In the second half of the year, our winning ads brought in over $400,000 in revenue with 4.25 ROAS and $95,000 in ad spend.

We were able to reduce CPA by 42%, and increased the average ROAS from 2.24 to 4.25.

You can read my detailed breakdown here or watch my Loom video in the same link.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.