How to Create a Winning Creative Strategy

Copy the exact process we use to create a winning Creative Strategy for brands.

Author

Creative Ad Lab
April 12, 2024

Happy Friday!

Before we all sign off for the weekend - if entrepreneurs ever sign off - I wanted to reveal the exact process we use to create a winning Creative Strategy for our brands.

What you will learn today:

  • How a proper Creative Strategy can help your brand win in paid advertising

  • What our Creative Strategy process looks like

  • What we cover in the Creative Strategy for our clients

  • How you can create a winning Creative Strategy

And much more…

Bonus For You

If you run an e-commerce business and spend at least $5,000 a month on ads, I will write 3 creative concepts for your brand completely free.

I want to show you our creative process and why our clients love it.

Simply fill out this form and I will send you 3 concepts tailored to your brand.

Idea of the Week

❝

Test what resonates with your audience. Then double down on what performs best for your brand.

Jakub Szunyogh

Top Content of the Week

What is a Creative Strategy?

Creative Strategy is how your brand wins in paid advertising.

It’s your winning formula you will follow for your ad creative.

An in-depth analysis of what ad creative performs best for your brand and what ads resonate with your audience.

When onboarding a new client, we spend the first week researching, analyzing, and preparing a Creative Strategy.

Our Creative Strategy Process

This is our process in a nutshell:

  1. Analyze their past winning and losing ads

  2. Take detailed notes on what they tested, what worked, and what didn’t work

  3. Read their reviews on the website and Amazon

  4. Research their audience to learn how they speak

  5. Look at what their competitors are testing and scaling

  6. Use Meta and TikTok Ad Libraries for inspiration from similar niches

We present these to the client on a kickoff call to align with their team on strategy.

What Our Creative Strategy Covers

This is what our Creative Strategy covers:

  • Ideation: Inspiration ads with a wide range of different concepts we can test.

  • Scriptwriting: Analyses of script structures that produce great ad creatives.

  • Visuals: A collection of visuals that creators will film.

  • Editing Style: Compilation of ad creatives that show the winning editing style.

How to Create a Winning Creative Strategy

When forming your creative strategy, you should consider three things:

  1. What type of ads are performing for your brand?

  2. What type of ads are performing well for your competitors?

  3. What type of ads have performed well for brands within a similar industry?

Now, create a list of winning ads that resonate with your audience that you can study. Then, break down what makes these ads work, and document their common winning elements.

Once you’ve listed out the winning elements, you can document your creative strategy. This will be your winning formula.

Learn From Your Initial Performance

Does having a powerful creative strategy automatically translate into all-time winning creatives that skyrocket your growth?

Of course not.

A solid Creative Strategy will save you from many mistakes but won’t make all your ads winners.

You will have some wins and some learnings along the way. Your first batch of creative will help you test what resonates with your audience.

Document your learnings, refine your Creative Strategy, and double down on what performs best for your brand.

One email is not enough for all the lessons we collected over 3 years of reviewing thousands of creator applications and working hands-on with hundreds of creators.

We put everything we know about sourcing and managing creators into a full guide you can access completely free here.

Poll

How did you like today's newsletter?

Thank you for reading today's edition of Creative Ad Lab. We're always looking to improve and would greatly appreciate your feedback.

Login or Subscribe to participate in polls.

How I Can Help You

Whenever you’re ready, there are 3 ways I can help you…

  1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, RYZE, BestSelf, Product Hunt, Morning Brew, and others.

  2. Want me to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and I will help you build an in-house team that can create hundreds of winning ads every month.

  3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, I have created a program that teaches you our entire creative production process and everything I have learned over 3 years of creating tens of thousands of ads.