How Carpe Scales With AI Voiceovers

Happy Monday!

In this newsletter, I’ll take you behind the scenes of one of Carpe’s ads to show how they leveraged AI voiceovers to optimize efficiency and performance.

If you’re looking for practical insights to take your ad game to the next level, keep reading. You’ll walk away ready to implement these strategies today!

Scale Your Meta Ads With AI Voiceover Videos

What if you could scale your Meta ads faster, test unique messaging and angles effortlessly, and reduce production costs—all at once? We’ve cracked the code with cloned AI voiceovers.

Creators are often the biggest expense in ad production. By leveraging cloned AI voiceovers, we’re able to take the content we’ve already filmed with creators and generate fresh, engaging videos testing new angles and messaging. All without additional on-camera costs.

The result? A lower cost per ad and the ability to test way more creative variations.

Best of all, when you watch the final videos, you’d never know the voiceover was created using AI. It’s that seamless.

Apply to work with us here to see how we’re scaling Meta ads with smarter, more cost-effective creative production. I’m happy to share our process and examples to show how this can work for your brand.

Watch the ad here: How Carpe Scales With AI Voiceovers

“Want to sweat less? Don’t use these two things.”

Why It Works: It grabs attention by addressing a relatable issue (sweating) and introducing a curiosity gap with “Don’t use these two things”

Quick Wins for Your Ads:

• Start with a question. Frame your hook around a question that resonates with your audience's pain point.

• Highlight a mistake. People are drawn to warnings or errors they may be making. It creates intrigue.

• Keep it snappy. Your first 3 seconds must be thumb-stopping.

“1. drugstore deodorants... 2. home remedies...”

Why It Works: It educates the audience on why common solutions don’t work and subtly increases the stakes (irritation, increased sweating, skin damage). It positions Carpe as the solution without saying it yet.

Quick Wins for Your Ads:

• Be the authority. Provide insights or facts that validate your audience’s frustrations.

• Contrast bad vs. good. Show why traditional solutions fail and how your product shines.

“My dermatologist recommended this underarm lotion that helps stop your sweat...”

Why It Works: It establishes authority through the dermatologist recommendation while introducing the product benefits in simple terms.

Quick Wins for Your Ads:

• Leverage authority figures. Reference experts or certifications if applicable.

• Focus on the "why". Explain what makes the product effective and unique.

• Keep it jargon-free. Your audience wants clear, relatable language.

“Based on sweat science... safe from irritation.”

Why It Works: By mentioning “clinical and natural ingredients” and “safe from irritation” this section tackles potential objections directly.

Quick Wins for Your Ads:

• Overcome objections. Identify your audience’s hesitations and address them proactively.

• Layer benefits. Highlight both functional (stops sweat) and emotional (safe for skin) advantages.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.