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Forget the Long Ads. This Works 10X Better on Meta Ads

Forget the Long Ads. This Works 10X Better on Meta Ads

Here is why short videos are outperforming long-form ads and how to make them work for your brand.

Creative Ad Lab
April 15, 2025

Are your ads too long for today’s attention span?

In this YouTube video, I break down why short-form ads are outperforming longer creatives on Meta and what that means for your brand.

Watch the video here.

We’ve created tens of thousands of ads for 120+ DTC brands, and the data is clear that short videos perform better for:

✅ Highly visual products (fashion)
✅ Products that have something unique that can be easily demonstrated (unique gadgets)
❌ People can’t visually see how the product is different from others (health and wellness)
❌ Products require education or complex explanation (new supplements)

Watch the video here.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.