Double Boob Problem Solution Ad

Happy Thursday!

Today, we’re breaking down one of Boody’s top-performing ads—a perfect example of how to connect with the right audience through empathy and authenticity.

I’ll walk you through each section, sharing the goals behind every line and giving you practical tips to apply to your own ads.

Let’s dive in!

Watch the ad here: Double Boob Problem Solution Ad

Hook

"Stop getting double boob in tank tops. These full-bust bras are an absolute game changer, especially for those of us blessed with a larger chest.”

The hook starts by calling out a common, yet often unspoken problem that many women face—the "double boob" effect in bras.

Immediately after they call out their target audience—women with larger chests.

Start your ads by acknowledging a relatable pain point.

Brainstorm the top 3 frustrations your audience has with their current options and craft a hook that directly addresses one of them. Be specific!

Problem

"You know the struggle. Finding bras that are comfortable, supportive, and soft is just about impossible.”

This draws in viewers by making them feel seen and understood. It creates trust and establishes Boody as a brand that not only knows the problem but also offers a solution.

After your hook, drive the message home by restating the problem in a way that shows empathy.

Use phrases like "We know the struggle" or "It feels impossible to find…" to create a deeper connection.

Solution

"But Boody's bras are made from sustainable bamboo viscose, which is why they are so comfy and stretchy. Plus, it's a win for us and the planet.”

This section shifts smoothly from the problem to the solution, highlighting what sets Boody apart. By emphasizing both comfort and sustainability, it appeals to both physical and ethical needs.

When introducing your solution, make sure to highlight a unique feature that differentiates your product from the competition.

Test out mentioning an environmentally friendly aspect if it applies, as it’s becoming increasingly important to consumers.

Benefits

"They provide incredible coverage and support without any underwire, which has been life-changing. The comfort level and the softness is unmatched.”

This section is all about proving the product’s value. Removing underwire (a discomfort point for many) while maintaining support is a strong selling point.

List out the key benefits of your product, but ensure they tie back to solving the pain points you mentioned earlier.

CTA

"For my large chest girlies, I can't recommend Boody bras enough. You've got to try them."

This adds a personal touch, making it feel like a trusted recommendation from a friend rather than a company trying to sell something.

Winning Ad Breakdown: 4.15 ROAS & 50% Hook Rate

In just 6 months, our optimized ad creative generated over $400,000 in revenue with 4.25 ROAS on $95,000 ad spend.

We reduced CPA by 42% and doubled ROAS from 2.24 to 4.25.

Check out the full breakdown and watch my Loom video here.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.