Authenticity Always Wins in Advertising

This week, I’m breaking down an ad that does one thing incredibly well: it’s completely authentic. The creator simply speaks to the camera, sharing their story like they’re talking to a friend.

Let’s take a closer look at why this ad works so well and how you can use similar strategies to create powerful, authentic ads for your brand.

Watch the ad here: Authenticity Always Wins in Advertising

“I started taking Adderall, and then I had 20 minutes of focus, but then it'd be followed by this insane crash…”

The ad starts by talking about a big problem many people have—trying to focus but feeling awful afterward. It grabs your attention because it’s something people can relate to.

Quick Win for Your Ads:

• Start with a problem. Talk about something your audience is struggling with right away.

• Mention common solutions that don’t work. This sets the stage for your product to be the hero.

“…nothing really helped me focus. I had a friend tell me about Thesis. I was very skeptical, but not only did it work, it worked so fast.”

This part feels honest. It shows the person didn’t believe the product would work at first, which makes the story more real. Then it talks about how fast the product worked, which is exciting.

Quick Win for Your Ads:

• Be real about doubts. Show that it’s okay to be unsure at first.

• People like fast results, so make sure to highlight that if applicable.

• Saying a friend suggested it makes it feel more trustworthy.

Apply to work with us here to see how we’re scaling Meta ads with smarter, more cost-effective creative production. I’m happy to share our process and examples to show how this can work for your brand.

“I could finally focus, I was productive, and I didn’t have any jitters or crash.”

This part shows how the product really helped. It talks about all the good things it does (focus, productivity) and how it avoids bad stuff (jitters or crashing).

Quick Win for Your Ads:

• Talk about the change. Share what life is like before and after using the product.

• Make it clear how your product will make their life better.

“It’s game-changing, and it is literally brain-changing. So go to their website, take the quiz, I think it takes like three minutes…”

This part is exciting and makes the product sound amazing. Plus, the quiz is easy and quick, so people won’t feel like it’s a big deal to try it out.

Quick Win for Your Ads:

• Show how simple it is to get started with your product.

• Remind them the quiz only takes a few minutes.

“…and see which personalized formulations work for you.”

This is the perfect ending because it makes the product feel special. It’s not one-size-fits-all—it’s made just for the person watching.

Quick Win for Your Ads:

• People love products that are made just for them.

• Say things like “work for you” to emphasize it’s personalized for them.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. Looking for a creative partner to handle everything? We’ll produce winning ads every month and help you scale. Apply to work with us here. Our clients include brands like HexClad, BestSelf, and Morning Brew.

2. Want to build a team that can create hundreds of winning ads? We’ll train your internal team and implement our proven creative systems. Apply here.

3. Don’t want to hire anyone but still want a steady stream of winning ads? Join our program and learn the creative production process we’ve developed over 3 years and tens of thousands of ads.