Authentic UGC Ad You Should Replicate

Happy Saturday!

Today, I’m breaking down an amazing ad from Dose that I think hits all the right notes when it comes to performance.

I’ll show you how this ad nails the balance between education, appeal, and emotional connection, making it a perfect example of an authentic UGC ad in the health and wellness space.

Watch the ad here: Dose Ad

1. Health Impact

The ad directly connects Dose to liver health, a vital organ often overlooked in health routines. Many consumers might not prioritize liver health.

Positioning Dose as essential to this critical function taps into the idea of preventive health, which is gaining momentum.

2. Science-Backed Ingredients

Mentioning ingredients like curcumin, milk thistle, ginger, and dandelion provides a level of familiarity to health-conscious consumers.

It frames the product as credible and effective, which is critical for a wellness brand.

3. Delicious Taste

The mention that the product tastes like orange juice is clever because it makes the shot feel more accessible and palatable.

Many health-conscious products are perceived as unpleasant to consume, so addressing taste upfront helps remove a common objection.

4. It's 100% Worth It

This phrase creates an emotional appeal, suggesting that consumers are making a worthwhile investment in their health by purchasing Dose.

It shifts the mindset from "I should try this" to "I need this.”

Winning Ad Creative Breakdown With 4.15 ROAS and 50% Hook Rate

We've created, tested, and optimized several ad concepts with multiple variations.

In the second half of the year, our winning ads brought in over $400,000 in revenue with 4.25 ROAS and $95,000 in ad spend.

We were able to reduce CPA by 42%, and increased the average ROAS from 2.24 to 4.25.

You can read my detailed breakdown here or watch my Loom video in the same link.

How We Can Help You

Whenever you’re ready, there are 3 ways we can help you…

1. If you’re looking for a creative partner who will handle your entire creative production, deliver winning ads every month, and help you scale, apply to work with us here. We have worked with brands like HexClad, BestSelf, Product Hunt, Morning Brew, and others.

2. Want us to train your internal team and implement all of our creative production systems and strategies in your business? Apply here and we will help you build an in-house team that can create hundreds of winning ads every month.

3. If you’re looking to take your ad performance to the next level and have a consistent stream of winning creative, but don’t want to hire anyone, we have created a program that teaches you our entire creative production process and everything we have learned over 3 years of creating tens of thousands of ads.