4 Tips to Make Better Ads

Here are some practical tips from our top-performing ads that you can implement for your brand this week.

1. The Expert Effect

The most effective ads aren't always the flashy ones with loud hooks. Often, it's the calm, confident person giving honest advice that converts best.

Start your content with a credibility statement like "Based on my 7 years of experience in..."

This instantly builds trust and makes people stop scrolling.

2. Connect to Bigger Benefits

Instead of just listing features, tie your product to emotional outcomes that matter.

For example, a successful skincare ad didn't focus on ingredients, it talked about "one less thing to worry about in your morning routine."

If you’re spending over $10,000 a month on Meta ads for your e-commerce or SaaS business, we’re here to help you optimize your ad performance and scale your ads profitably. Apply to work with us here.

3. Flip Expectations

One winning coffee subscription ad started with: "I almost cancelled my subscription. I thought premium coffee would be complicated to brew, but it's actually the easiest part of my morning."

This works because it challenges what people assume about your product category. If everyone thinks quality coffee is high-maintenance, surprise them by highlighting how simple yours is.

Identify one negative assumption people make about your product type, then create content that directly challenges it.

4. Handle Objections Without Mentioning Them

Without being asked, address a major friction point and turn it into a selling point.

List your product's top 3 customer objections, then create content that preemptively addresses them in a casual, helpful way.

The Bottom Line

The most effective ads today don't feel like ads at all. They feel like helpful advice from a friend who genuinely wants what's best for you.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.